Bengaluru out-of-home
Metro and bus advertising in Bangalore.
Transit advertising puts your brand on Namma Metro and BMTC buses — reaching the daily commute with built-in frequency. Namma OOH handles the allocations, tenders, production, and monitoring across both, under one team.
Reach with frequency built in
Transit reaches people in the one part of the day they cannot avoid: the commute. In a city where the journey to work can run to two hours, Namma Metro and BMTC buses put a brand in front of the same people, repeatedly, day after day. It is reach with frequency built in.
Transit (Metro & Bus) — the essentials
Updated 6/1/2026
- What it is
- Advertising on Namma Metro and BMTC buses
- Best for
- Frequency against the daily commute, city-wide
- Where it works
- Metro corridors and stations; bus routes into the neighbourhoods
- Lead time
- Allocations and tenders can need lead time — plan ahead
- Buying
- Metro via BMRCL tender; buses via concessionaires
- Costing
- Custom-quoted by format and network — via BMRCL / concessionaires
On the move
The daily commute, on repeat
Namma Metro stations and BMTC buses put your brand alongside the same audience, twice a day, every working day.
Namma Metro
The Metro carries a large, growing, and relatively captive daily ridership across the network, which is still expanding. Advertising spans station branding, concourse and platform sites, and train exteriors and interiors, allocated through BMRCL's tender-based process. For brands chasing professionals, students, and the urban middle class along the Metro corridor, it is some of the most efficient repeat exposure in the city.
BMTC buses
Buses move advertising through neighbourhoods that fixed sites never reach, from the core to the outer wards. With the city's shift toward full-body bus branding under private concessionaires, buses now offer large, mobile canvases that travel the routes your audience lives on. They are particularly strong for mass-reach launches and for brands that want presence beyond the arterial corridors.
What it is good for
- Repeat exposure to the daily commute, building familiarity fast.
- Reaching professionals and students along the Metro corridor.
- Mass, mobile reach across neighbourhoods through buses.
- Pairing a fixed statement (a hoarding) with a moving one (a bus or a train).
How we handle it
Metro and bus advertising run on different systems, owners, and approval processes. We handle the allocation and tenders, the creative to each medium's specification, production, installation, and monitoring, and we report back through the campaign. You deal with one team, not with BMRCL, BMTC, and a printer separately.
Who it suits
Consumer and mass-market brands, education and edtech, financial services, and any brand that wants frequency against the working city.
Metro vs bus — how to choose
| Audience | Reach | Best for | Buying mechanism | |
|---|---|---|---|---|
| Namma Metro | Commuters along the corridor | Repeat exposure, station + train | Corridor frequency, premium stations | BMRCL tender / allocation |
| BMTC Buses | Whole-city, into neighbourhoods | Mobile, wide coverage | City-wide reach beyond fixed sites | Concessionaire allocation |
How we run it
Pick the network
We choose metro corridors and stations or bus routes that match your audience.
Secure allocations
We handle BMRCL tenders and bus concessionaire allocations for you.
Produce to each spec
Creative built to each medium’s wrap and panel specifications.
Install and report
We install, monitor and report on the running campaign.
City-wide reach
Routes that cover the whole city
Bus routes and metro lines stitch the corridors together, building frequency across the neighbourhoods you care about.
What it costs (and what drives it)
Transit cost depends on the medium and the scale: metro station branding, concourse and platform sites, and train interiors and exteriors are priced differently from full-body or panel bus branding, and the count of stations, trains or buses sets the total. Metro buys typically run through BMRCL’s tender process; bus branding runs through concessionaires.
Because allocations and tenders are involved, transit rewards planning ahead. We manage the mechanism and scope it to your reach goal.
Frequently asked questions
Namma Metro offers station branding, concourse and platform sites, and train interiors and exteriors via BMRCL's tender process — efficient repeat exposure along the corridor. BMTC buses are large, mobile canvases that travel into neighbourhoods fixed sites never reach.
Brands that want frequency against the working city — consumer and mass-market brands, education and edtech, and financial services reaching the daily commute.
No. We handle the allocations and tenders, the creative to each medium's spec, production, installation and monitoring — you deal with one team.
Metro gives repeat, premium exposure to commuters along a corridor through station and train branding; buses give mobile, city-wide reach that travels into neighbourhoods fixed sites never touch. Many plans use both — metro for corridor frequency, buses for coverage.
No. We handle the metro tenders and the bus concessionaire allocations, produce creative to each medium’s spec, install and monitor — you work with one team.
The medium (station vs train vs full-body bus), the number of stations, trains or buses, and the duration. Metro premium stations carry a premium; bus fleets scale with count.
Plan a Campaign
Tell us who you want to reach on the move. Send us the brief, or just the idea — we will come back with how Bangalore can carry it.